Cash flow · 2 min read
Sales are up. So why don't I have any cash?
Growth eats cash before it makes any. Where it goes, and how to see the gap coming.
Clarity before commitment.
25+ years of real-world business experience. We understand what it’s like to run a business, and we use the numbers to help owners make better decisions.
About us
Decision Point in about a minute
How we work with owners on the big calls, from hiring to buying a business.
Where we help
Day-to-day bookkeeping, QuickBooks® Online management, receivables, payables, payroll coordination and monthly reporting. Accurate, timely numbers and a clear understanding of where the business stands, from the day you open.
Decision Point works alongside your CPA, attorney, banker, insurance professionals and other advisors. We don’t replace them.
25+ years of real-world business experience
“Hey, what do you think?”
For more than 25 years, a lot of client calls have started with that question. Not about bookkeeping. About a decision.
- Can I afford to hire?
- Should I open another location?
- Should I buy the equipment?
- Can I take on this debt?
- Is this deal worth it?
- Is it time to sell?
Built on 25+ Years of Real-World Business Experience
We know what it takes to run a business because we’ve been there. With more than 25 years of hands-on experience, we go beyond the numbers to help business owners understand where they stand, make better decisions, and plan for what’s next.
From day-to-day bookkeeping and QuickBooks Online management to monthly financial reporting, Decision Point provides accurate, timely financial information and the insight business owners need to move forward with confidence.
As your business grows, our services grow with you, from bookkeeping and accounting to fractional controller, CFO, COO, and strategic advisory support.
How the relationship grows
We meet your business where it is. And grow with it.
Business Startup
QuickBooks, banking, payroll and the basics, set up from day one.
Business Checkup
A clear picture of where an existing business stands and what needs attention.
Bookkeeping & Accounting
Accurate books and monthly reporting, presented clearly and simply.
Strategic Services
Oversight of the books, the balance sheet and cash, and a plan for where the business goes next.
C-Suite Services
Experienced CFO, COO and executive-level guidance without hiring those positions full-time.
Mergers & Acquisitions
Buying in, bringing on a partner or selling, decided on facts.
The path follows the natural life of a business. Owners come to us when they’re just starting, when they need to understand the health of an existing business, when they need bookkeeping, or later, when they’ve grown enough to need Controller, CFO, COO or higher-level strategic support. Not every client follows every step, but it’s easy to see where you fit.
Decision Point works alongside your CPA, attorney, banker, insurance professionals and other outside advisors. We don’t replace them.
Industries We’ve Served
Real Businesses. Real Challenges. Real-World Experience.
Over the past 25+ years, we’ve worked alongside business owners across a wide range of industries. Every business is different, but the challenges of managing finances, improving operations, and making important decisions are often very similar.
- Sports Organizations
- Automotive Repair, Body Shops & Towing
- Medical Practices
- Law Firms
- Landscaping
- Tree Services
- Pool Services
- Snow Removal
- Staffing Agencies
- Insurance Agencies
- Home Improvement
- Painting Contractors
- Electrical Contractors
- Video Products
- Event & Entertainment Planning
- Retail Stores
And Many, Many More...
Owners who called us first
From an Instagram shop to a multimillion-dollar operation.
An Instagram brand with sales but no business behind them.
Helped an emerging e-commerce business navigate rapid growth, develop stronger financial controls, and expand into a multimillion-dollar operation.
Read the full story
From a four-person crew to a multimillion-dollar operation.
A residential painting crew moving into commercial build-outs.
Provided financial and operational guidance that helped a growing construction company develop into a multimillion-dollar operation while managing the complexities of union payroll, prevailing wages, and project accounting.
Read the full story
Great food is only part of running a successful restaurant.
Hands-on restaurant accounting and operational experience.
Managing food costs, labor, cash flow, pricing, and day-to-day operations can be challenging, especially when an owner's expertise is in the kitchen rather than business management.
Read moreProof
Built on more than 25 years of hands-on experience with owners.
What a client receives
Keep the numbers simple.
Make the decisions clear.
Most owners get a P&L, a balance sheet and a stack of reports at month end. Decision Point clients get one page that says where the business stands, what’s changed, what needs attention, what decisions are coming and what happens next.
See what clients get in the portal
Sample dashboard. Ridgeline Mechanical is a fictional company, and every name, job and figure shown is staged for illustration. No client data is used.
Start with one decision.
Bring the call you're weighing: a hire, a lease, a loan, a purchase, a second location. We look at the numbers with you and tell you plainly what they support. If it makes sense to keep going, a Business Checkup comes next.
Insights
Why owners call Decision Point
More than 25 years of working directly with business owners, and of running businesses ourselves: cash flow, payroll, people, vendors, financing, expansion and, eventually, a sale.
Bookkeeping and accounting are part of what we do, not all of it. We understand what it’s like to run a business, and we use the numbers to help owners make better decisions.
Decision Point isn’t just where an owner gets their numbers. It’s who they call before they make the decision.
Serving Businesses Locally and Nationwide
Based in North Jersey, Decision Point Business Advisory provides in-person support throughout New Jersey and remote financial and operational advisory services to businesses nationwide.
Questions owners ask
Ongoing advisory is a flat monthly fee, set by the scope we agree up front. Business Checkups and larger projects are quoted separately, each with its own scope, timeline and fee, so the monthly relationship never turns into unlimited work.
A fractional CFO and COO gives an owner-operated business senior financial and operational judgment without a full-time executive salary.
In practice that means someone who knows your numbers, sits in on the big decisions, and is available when an important question comes up, for businesses that have outgrown basic bookkeeping but don’t need a full-time CFO.
Yes. Running a business can involve a CPA, attorney, banker, insurance professional, payroll company, bookkeeper and other specialists.
We help make sure the right people are involved, the financial side stays organized, and you understand how the pieces fit together, so you’re not the one relaying messages between them.
Owner-operated businesses, especially service businesses: construction & trades, e-commerce, home services, professional services, multi-location businesses. If the owner is great at the work and needs help with the business behind it, it's likely a fit.